MY LITTLE PONY® GALLOPS TO AURORA WITH 24 NEW PLUSH STYLES
“Our mid year product releases encompass new plush products that feature a variety of styles, a fresh approach to two of Hasbro’s classic brands, as well as innovative designs and attractive fabrics across the board,” says Michael Kessler, Aurora’s SVP of sales and marketing. Aurora mid-year product releases include:
MY LITTLE PONY: Four plush styles for each of six characters — TWILIGHT SPARKLE, PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY and FLUTTERSHY — highlight Aurora’s new MY LITTLE PONY line based on the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios and airing on the HUB Network in the US. “Our team did a great job with these elegant and stylish ponies; the line includes 24 different styles. They look just like the animation,” says Kessler. Aurora’s innovative and completely new Pony Tail Carriers (5” x 6.5”) include a plush pony (6.5”) and both have long sculpted hair and use various fabrics (SRP: $17). Standalone plush ponies are available in two sizes (6.5” and 10”; SRP: $7 and $20 respectively) while the line also includes Aurora’s two-piece Fancy Pals™ style: a plush pony (6.5”) with personalized, matching carrier (6”); SRP: $17.
Two big peices of news for you in this post. The first is that Mighty Fine just signed a licensing deal with Hasbro for My Little Pony and have debuted three new T-shirt designs starring Rarity, Applejack and Twilight Sparkle. We’ve got a look at these three designs below and you can order your own here.
The second exciting news is that they are also hosting a T-shirt contest. Submit your designs and you could win all sorts of cool prizes. In their words:
To celebrate the launch of our new My Little Pony line, we are offering our design-savvy customers as well as MLP fans across the web the chance to submit a design, and you could win up to $200 in FREE TEES!
Artists are welcome to submit as many designs as they like. Prizes will be as follows:
1 Grand Prize Winner: $200 coupon for welovefine.com store credit
4 Runners-Up: $25 coupon for welovefine.com store credit
In addition, all prize winners will have a chance of Mighty Fine purchasing your style outright for sale in our shop, on top of your prize credit. Artwork is due by Friday, July 1. Our customers will vote on the submissions on our website from Tuesday, July 5 through Friday, July 8.
Send your designs to: email@example.com
Submission emails require: Your image, a title for your design, your full name and your preferred email address.
Either way, you should probably get to a McDonald’s ASAP if you want one. Your McDonald’s may not have the toys yet, though, so don’t blame me if you come up empty handed. Just be sure you call before going to avoid disappointment.
As for the toys themselves, there are 8 ponies total, each of which is a character from the new Friendship is Magic television show. Each pony has a brushable tail and their stands comes apart to become two combs.
The ponies available are:
I went ahead and took some screenshots form the official Happy Meal site to give you a better look below. Continue reading →
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