Tag Archives: hasbro

MY LITTLE PONY Fair 2015 Updates!

Tickets for the 12th annual MY LITTLE PONY Fair went on sale last Tuesday and we had record sales for our opening week. Several of our ticket packages sold out within hours of being released. It was craziness! I felt like I was selling tickets to a rock concert! We still have plenty of general admission and children's tickets available, so don't fear if you didn't get your tickets right away.

Today, I've been busy answering emails... so many emails! I think we may need to add a FAQ section to the website this year. I'll be right on that after I get all the game, event, presentation, and contest information moved over from the old website. Speaking of which, if you haven't had a chance to check out the new and improved www.mylittleponycon.com head over and give it a look. I really like the way it turned out.

I'm doing much better delegating Fair duties this year, or at least I'm on the way to being much better. We have an official Game Coordinator (RuthAnn), Advertising Program Manager and Contest Coordinator (Amber), Program Designer (Jenn), Digital Events App Developer (Renae), and then the amazing, Mary is awesome at taking the reins and helping out whenever I get underwater and things get crazy. We're also adding the fabulous Jenny to staff this year, but she doesn't yet have a fancy title.

2015 is on track to be the biggest and best Fair ever and I couldn't do it without the help of these wonderful people!

MY LITTLE PONY: FRIENDSHIP IS MAGIC GALLOPS INTO ACTION WITH ALL-NEW ADVENTURES BEGINNING APRIL 4

This press release landed in my inbox today. I'm ready for a new season to begin and to meet even more new MLP characters! I'm especially excited to see the Pony that Lena Hall will be voicing. My husband and I were actually at the Tony Awards last year to see Lena win her Tony and make her acceptance speech with a My Little Pony: Friendship is Magic shout out.


 
"Pony fans, rejoice! An all-new season of My Little Pony: Friendship is Magic, the beloved series created by Hasbro Studios, debuts on Discovery Family April 4, with two back-to-back premiere episodes beginning at 11am ET / 10am CT. Packed with new adventures, characters and self-discovery, Season 5 kicks off with a very special one-hour premiere, as our favorite ponies continue to explore the true magic of friendship only possible in Equestria.
 
“Season 5 will really delve more into how the magic of cutie marks and friendship can impact those around you,” teases Hasbro Studios Executive Director, Brian Lenard. “You’re going to see a lot of new and exciting characters this season, and first and foremost is Starlight Glimmer.”
 
In the Season 5 premiere of My Little Pony: Friendship is Magic, the Mane 6: Twilight Sparkle, Rainbow Dash, Pinkie Pie, Fluttershy, Rarity and Applejack meet Starlight Glimmer when they are summoned to solve a friendship problem only to find a utopian village in which everyone has given up their Cutie Marks. At first look, the ponies in this village appear happy, but it soon becomes clear that Starlight Glimmer has a vastly different and rather sinister view on friendship and the individual talents that make Equestria’s ponies so special. The season is full of Cutie Mark Magic!
 
This cliff-hanger episode heralds a season filled with surprises and special treats for viewers, including the appearance of celebrity guest voice Tony Award-winner Lena Hall, the series’ exciting 100th episode, fun holiday specials and several new, original songs soon to be fan-favorites. In this season, viewers will be introduced to new characters and see background characters brought to the forefront for the first time, all as part of a journey that embraces such themes as individuality, coming of age, facing fears and achieving your dreams.
 
My Little Pony: Friendship is Magic has amassed an adoring fan base that truly spans all ages,” said Tom Cosgrove, General Manager of Discovery Family. “We’re delighted at the opportunity to keep this audience entertained while sharing the series’ enduring and positive messages of friendship.”
 
My Little Pony: Friendship is Magic follows the magical Princess Twilight Sparkle and her trusted assistant Spike, who live in Ponyville in the enchanted land of Equestria, along with her colorful pony friends – honest Applejack, generous Rarity, kind Fluttershy, loyal Rainbow Dash and fun-loving Pinkie Pie. Together, they teach one another valuable lessons about the most powerful magic of all – the magic of friendship.
 
About Discovery Family
Since its debut in October 2014, Discovery Family has grown its viewership by double digits in daytime, attracting children and their parents to Hasbro Studio’s popular animation programming, including MY LITTLE PONY, LITTLEST PEST SHOP and TRANSFORMERS RESCUE BOTS.
 
Available in nearly 70 million U.S. homes, Discovery Family is a joint venture of Discovery Communications and Hasbro. The smart entertainment choice for families, Discovery Family offers award-winning children’s animation programming in Daytime with the highest-quality, real-world content that appeals to the entire family in the Natural History, Adventure, Animals and Science genres at night.
 
About Hasbro Studios
Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television film, commercial productions and short-form content.  It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT.  Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally.  Since its formation in 2009, the studio has received nine Daytime Emmy wins.
 
On the film side, the studio has developed and produced a number of features based on Hasbro’s brands.  In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label.  Films in development or planned for release, including CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures). "

Toy Fair on the Horizon and New Canterlot Castle Playset Coming Soon!

Toy Fair is coming... which means we get our first glimpse of the upcoming 2015 product line. This year's theme is Cutie Mark Magic and as a result, the regular brushable Pony figures have extra designs on their bodies (similar to the G1 Twice-As Fancy Pony line.)


G1 Twice As Fancy Ponies * Photo by UKPonycon


                 
G4 Cutie Mark Magic Ponies * Photos by MLPMerch

While these girls (and others in their set) are already available in stores, there are many other products that are yet to be released... Personally, I'm super excited about the Canterlot Castle Playset!! The following photo popped up on the German Hasbro Newsroom website and I'm pretty excited about it.
Canterlot Castle Playset * Photo from German Hasbro Newsroom Website
Not quite sure where I will be able to fit this behemoth playset yet, but we'll tackle that problem in time. I desperately want to see the front of the playset as I hope it has some of the amazing detail that is present in the cartoon depictions.

Here's to hoping that Toy Fair shows us some awesome new additions for our collections!




aurora%2Bplush%2B2

Aurora Plush Ponies with Brushable Hair Now Available!

It seems that those beautiful Aurora Plush Ponies with brushable manes and tails are now available! They are currently being sold online through Zulily. I was super excited when they released their press release announcing their foray into brushable hair. I've always been impressed with the quality of their products, but I am even more impressed that theses new plush ponies seem to have their hair styled to match their character. Twilight has blunt cut bangs, Pinkie Pie has crazy curls, etc.




Follow this and see all of the other great items currently available as part of Zulily's My Little Pony Collection sale!
windy%2Brearing%2Btemp%2Bwith%2Br_edited-1

MY LITTLE PONY Fair 2015

 
Planning for the 2015 MY LITTLE PONY Fair is full swing! As you may know, we coordinate this event each year with the help of our awesome community and the terrific marketing team at Hasbro, Inc. I am a contracted promoter of the MY LITTLE PONY brand and as a result, the MY LITTLE PONY Fair is the only MY LITTLE PONY convention event that can boast support and collaboration with Hasbro.Inflatable Zorb Balls In the past several years, the MY LITTLE PONY Fair has grown exponentially. In 2014, we had attendance of upwards of 1,200 attendees. Considering that our attendance in 2010 topped out at 300, I'd say we are headed in the right direction and doing something right! Unlike, other more Brony-centric PONY events, we have aimed to have slow sustainable growth each year and expanded our programming to reflect the needs of our attendees. While we do cater to the current Friendship Is Magic audience, our primary focus is, and always has been, the MY LITTLE PONY Collector. We provide panels, discussion groups, and workshops highlighting MY LITTLE PONY licensed products, collector resources, and the history of MY LITTLE PONY. This year's MY LITTLE PONY Fair offerings will include appearances and small group sessions with MY LITTLE PONY creator, Bonnie Zacherle, and MY LITTLE PONY: Friendship Is Magic vocal talent, Andrea Libman. In addition, artist Jenn Blake will host a presentation for those with an interest in MY LITTLE PONY artwork. The MY LITTLE PONY Fair Marketplace continues to grow in 2015, hosting over 100 vendor booths teeming with officially licensed MY LITTLE PONY products, vintage MY LITTLE PONY collectibles, artist offerings, and upcoming brand products. Join us on a journey of the History of MY LITTLE PONY in our curated exhibit: MY LITTLE PONY Through the Years. Key items and artwork from the rich 32 year history of the brand will be on display including the original MY LITTLE PONY prototype figures that were hand painted by Ms. Zacherle. The MY LITTLE PONY Fair offers several opportunities for attendees to play interactive games and participate in contests for a chance to take home goodies and prizes. Games are designed to reflect a typical “fair” atmosphere with both games of skill and games of chance for all ages to enjoy. In an effort to include our youngest MY LITTLE PONY fans in the festivities (and those young at heart), we will be again hosting our popular Sugar Cube Corner Crafting area where attendees will have the opportunity to make and create MY LITTLE PONY themed crafts, and use provided art supplies to color and decorate their favorite MY LITTLE PONY characters. Participate in our annual MY LITTLE PONY Costume Contest and Parade by either dressing in costume, or by voting for your favorites. Our annual MY LITTLE PONY Custom and Art Contests showcase the many talents of our amazing community artists and entries are on display throughout the weekend. Round out your MY LITTLE PONY Fair experience by taking home a piece of the magic in the form of one of our officially licensed MY LITTLE PONY Fair event souvenirs. Items range from Special Edition Premium MY LITTLE PONY figures, event T-shirts, logo mugs, logo totes, collector lapel pins, event lanyards and other items you cannot get anywhere else. We hope you will join us in 2015 for the 12th annual MY LITTLE PONY Fair on June 27th and 28th in Chicago, Illinois. Event tickets and ticket packages will be available for order in the coming weeks. Pricing will be released soon. Book your hotel room at the East Inflatables now to secure our $99 room block rate. Details can be found on the official MY LITTLE PONY Fair website: www.mylittleponycon.com