Posted by Hillary on June 8th, 2010
Hasbro sent out a Press Release yesterday. You can read the entire thing here but I just want to chop out the bits about My Little Pony below:
The Entertainment & Licensing (E&L) division of Hasbro, Inc. /quotes/comstock/13*!has/quotes/nls/has (HAS 37.79, -0.63, -1.64%) will arrive at the International Licensing Expo in Las Vegas on June 8, 2010, with new and innovative licensing programs supporting global powerhouse brands such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL. The company will showcase major entertainment and lifestyle licensing initiatives underway in the areas of television, movies, digital gaming, performance sports, and apparel as well as programs that are driving increased market traction in key international territories, including France, Mexico and China.
On the entertainment front, the upcoming new children’s and family television network, The Hub, recently announced its first wave of television programming for its launch on October 10, 2010 (10-10-10). HASBRO STUDIOS is producing several Hasbro-inspired animated and live-action series including: “My Little Pony Friendship is Magic,” “Transformers Prime,” “G.I. JOE Renegades,” “Pound Puppies,” “The Adventures of Chuck and Friends,” and “Family Game Night,” featuring a variety of classic and enduring Hasbro games. The Hasbro and Discovery Communications joint venture cable television network will feature original programming as well as content from Discovery’s library of award-winning children’s educational programming, and from leading third-party producers worldwide. At launch, The Hub will reach approximately 60 million U.S. households. Additionally, HASBRO STUDIOS will extend the global reach of Hasbro-branded programming to other international broadcast markets in 2010 and beyond.
Hasbro, in association with its movie studio partners, also has several motion pictures underway for 2011 and 2012 theater releases. “Transformers 3″ from DreamWorks Pictures and Paramount Pictures, is set to debut on July 1, 2011 and Universal Pictures will bring iconic super hero STRETCH ARMSTRONG and an epic BATTLESHIP film to the big screen in summer 2012.
“Hasbro continues to deliver on the company’s commitment to create innovative and immersive global brand experiences that resonate with consumers around the world,” said John Frascotti, Global Chief Marketing Officer at Hasbro. “We’ve re-invented our brands and put them at consumers’ fingertips for anytime, anywhere entertainment.”
In addition to the exciting entertainment-driven lineup, E&L is also expanding Hasbro brands worldwide in key lifestyle licensing categories. Below are highlights: Continue reading Hasbro says: My Little Pony animated special and yet another “new look”
Tags: animated, Friendship is Magic, hasbro, mlp, movie, my little pony, new look, special, toys
Posted in Media: videos, images and more, News and Announcements, Posts from Hillary DePiano, Products: Offical and Unofficial
Posted by Hillary on May 27th, 2010
So let’s take a second to talk about this article. Hasbro sent out a press release to this effect so this news was all over the place a few days ago.
Now the original press release was talking about combining all their properties into a movie called Hasbro Factory. The movie is real and is set to be released by Paramount in the near future.
Hasbro already sold the movie rights to many of their board game properties so this could be the glorious Monopoly/Connect Four big screen cross-over we’ve all longed for. (Note: I own a knock-off version of Connect Four called Four-in-a-Row which I find refreshingly direct. I also own a knock-off of Battleship called Sea Battle. You know that you are jealous.)
But there is a lot of speculation that this could be a movie involving their toy properties. My Little Pony, Littlest Pet Shop, G. I. Joe, Transformers, Mr. Potato Head, Baby Alive, Gloworm, Easy-Bake Ovens, Tonka trucks, FurReal Friends and more could all be together in one glorious movie.
Let’s put our heads together and think about what that movie could conceivably be like. Which characters would they be most likely to use? Is Mr. Potato head locked into something with Pixar so he’s unavailable? Does Micheal Bay have a total lock on Transformers?
Who knows? Instead, let’s wildly speculate on what this movie could be about. You don’t have to use every property, but try to use as many as you can as you share your “In world…” style movie tagline below.
And you know what site you are on so, please, shoehorn the ladies of MLP in there somewhere, hmm?
Here are a list of Hasbro’s most popular properties to give you inspiration (links lead to Wikipedia to jog your memory):
Toys
Games
Tags: Army Ants, Axis and Allies, Baby Alive, Battle Beasts, Battleship, Bop It, Bull's Eye Ball, Cabbage Patch Kids, Candy Land, Clue, Cranium, Diplomacy, Duel Masters, Dungeons & Dragons, Easy-Bake Oven, Easy-Bake Ovens, FurReal Friends, G. I. Joe, Gloworm, hasbro, hasbro factory, Jem, Jenga, Lincoln Logs, Lite-Brite, Littlest Pet Shop, M.A.S.K., Magic: The Gathering, mlp, Monopoly, movie, Mr. Potato Head, my little pony, NERF, Ouija, paramount, Pictionary, Play Doh, Pokémon, remake, Risk, role-playing game, S.P.A.C.E.S, Scrabble, Spirograph, Star Wars, The Game of Life, Tinkertoys, Tonka trucks, toy movie, Trading Card Game, Transformers, Trivial Pursuit, Zoids
Posted in Events and Contests, News and Announcements, Posts from Hillary DePiano, Sound off! Fan Discussion
Posted by Hillary on January 4th, 2010
If you aren’t a member of Goodreads, you may have missed this hilarious review of Summer Hayes’ The My Little Pony 2007-2008 Collector’s Inventory. Created by Montambo and her friend David, this parody review should give any MLP fan a chuckle.
Montambo is one of the winners of our recent giveaway of the book on Goodreads so she’s set the bar pretty high for future reviewers!
You can enjoy the original review here but in case it gets deleted, I’m reprinting it below for your benefit.
Summer Hayes is a literary genius.
I was planning on reading this, but first I wanted to buy a copy of The Cambridge Companion to The My Little Pony 2007-2008 Collector’s Inventory, so that I understood the manifold literary-historical allusions and the stream-of-consciousness narration.
Jürgen Habermas wrote an interesting essay on Summer Hayes’ oeuvre a few years back in which he posited My Little Pony as a forcible diminution and reappropriation of the male’s psychosexual privilege in Western culture. He further describes an orange, purple-maned, doe-eyed pony as a ‘folding-over-upon-itself’ of the traditional hegemonic phallocentric aggression we find sublimated in our modes of commerce and social exchange. He also says he likes to comb their hair and kiss them before night-night.
I’d be remiss, however, if I didn’t note that my favorite work in the Summer Hayes canon is The My Little Pony G1 Collector’s Inventory: An Unofficial Full Color Illustrated Collector’s Price Guide to the First Generation of MLP Including All US Ponies, Playsets and Accessories Released Before 1997, in which she collaborates with the highly underrated Kimberly Shriner, who succeeds in tempering some of Hayes’ most gratuitously high-modern tendencies. Also, this is the first Hayes/Shriner work to address the problematic relationship between accessories/playsets and the notion of subjective pony-selfness which has so confounded post-structuralist thought (see Foucault, for instance); what’s most interesting is that Hayes and Shriner define the All-That-Which-Is-Other-Than-My-Little-Pony as ‘accessory’ and not integral to a symbiotic exchange between subjective ideation and so-called ‘objective’ context. Many little post-equine philosophers have rightly challenged this compartmentalized view, but the Pony/Accessories paradigm offers a rather nice model for isolating a subjective notion of subjectivity itself, as demarcated, for instance, from the My Little Pony Rainbow Corral playset.
Let us not for a minute neglect that fateful modification ‘my little’ in which, firstly, ownership and, then, diminishment are asserted — which purposefully counterpoises egotism (the appropriation of Other) with an implied lacking or insufficiency (little being less than that which is regarded as the normative manifestation of a fixed
– or central — ideation); My Little Pony is therefore defined by its belongingness to or of me (or as an accessory to a grounded a priori self, which is both apart from and the cipher which enters into the strategy of poniness on my behalf) and by its devaluation according to an acknowledged standard inherited by the self from the obscure collaboration of accessory identity (or ‘Otherness’). Thus, the tension which is essential to the MLP claim to existence (or, non-ontologically, to ‘mere’ expression) always already threatens to overcome and undermine the very motivations of that claim, thereby alluding to the futility of possession and the frustrated drive aspiring to transcendent satiation.
Massive bonus points if you can comment in the same style and refute/support the arguments presented!
Tags: Alf, art, book, books, collecting, comedy, fan, g1, goodreads, Kimberly Shriner, mlp, my little pony, parody, ponies, pony, pose, Posts from Summer Hayes, price guide, rainbow, review, The My Little Pony 2007-2008 Collector's Inventory, win
Posted in Articles and Editorials, Posts from Hillary DePiano, Price and Other Guides, Products: Offical and Unofficial