Tag Archives: Monopoly

Hasbro says: My Little Pony animated special and yet another “new look”

Hasbro sent out a Press Release yesterday. You can read the entire thing here but I just want to chop out the bits about My Little Pony below:

The Entertainment & Licensing (E&L) division of Hasbro, Inc. /quotes/comstock/13*!has/quotes/nls/has (HAS 37.79, -0.63, -1.64%) will arrive at the International Licensing Expo in Las Vegas on June 8, 2010, with new and innovative licensing programs supporting global powerhouse brands such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL. The company will showcase major entertainment and lifestyle licensing initiatives underway in the areas of television, movies, digital gaming, performance sports, and apparel as well as programs that are driving increased market traction in key international territories, including France, Mexico and China.

On the entertainment front, the upcoming new children’s and family television network, The Hub, recently announced its first wave of television programming for its launch on October 10, 2010 (10-10-10). HASBRO STUDIOS is producing several Hasbro-inspired animated and live-action series including: “My Little Pony Friendship is Magic,” “Transformers Prime,” “G.I. JOE Renegades,” “Pound Puppies,” “The Adventures of Chuck and Friends,” and “Family Game Night,” featuring a variety of classic and enduring Hasbro games. The Hasbro and Discovery Communications joint venture cable television network will feature original programming as well as content from Discovery’s library of award-winning children’s educational programming, and from leading third-party producers worldwide. At launch, The Hub will reach approximately 60 million U.S. households. Additionally, HASBRO STUDIOS will extend the global reach of Hasbro-branded programming to other international broadcast markets in 2010 and beyond.

Hasbro, in association with its movie studio partners, also has several motion pictures underway for 2011 and 2012 theater releases. “Transformers 3″ from DreamWorks Pictures and Paramount Pictures, is set to debut on July 1, 2011 and Universal Pictures will bring iconic super hero STRETCH ARMSTRONG and an epic BATTLESHIP film to the big screen in summer 2012.

“Hasbro continues to deliver on the company’s commitment to create innovative and immersive global brand experiences that resonate with consumers around the world,” said John Frascotti, Global Chief Marketing Officer at Hasbro. “We’ve re-invented our brands and put them at consumers’ fingertips for anytime, anywhere entertainment.”

In addition to the exciting entertainment-driven lineup, E&L is also expanding Hasbro brands worldwide in key lifestyle licensing categories. Below are highlights: Continue reading

Let’s discuss this Hasbro Factory toy movie. Better yet, let’s write My Little Pony into it.

So let’s take a second to talk about this article. Hasbro sent out a press release to this effect so this news was all over the place a few days ago.

Now the original press release was talking about combining all their properties into a movie called Hasbro Factory. The movie is real and is set to be released by Paramount in the near future.

Hasbro already sold the movie rights to many of their board game properties so this could be the glorious Monopoly/Connect Four big screen cross-over we’ve all longed for. (Note: I own a knock-off version of Connect Four called Four-in-a-Row which I find refreshingly direct. I also own a knock-off of Battleship called Sea Battle. You know that you are jealous.)

But there is a lot of speculation that this could be a movie involving their toy properties. My Little Pony, Littlest Pet Shop, G. I. Joe, Transformers, Mr. Potato Head, Baby Alive, Gloworm, Easy-Bake Ovens, Tonka trucks, FurReal Friends and more could all be together in one glorious movie.

Let’s put our heads together and think about what that movie could conceivably be like. Which characters would they be most likely to use? Is Mr. Potato head locked into something with Pixar so he’s unavailable? Does Micheal Bay have a total lock on Transformers?

Who knows? Instead, let’s wildly speculate on what this movie could be about. You don’t have to use every property, but try to use as many as you can as you share your “In world…” style movie tagline below.

And you know what site you are on so, please, shoehorn the ladies of MLP in there somewhere, hmm?

Here are a list of Hasbro’s most popular properties to give you inspiration (links lead to Wikipedia to jog your memory):

Toys

Games